Phishing Is Getting Smarter: Are You Ready for What’s Next?

August 2025

Cyber threats are evolving and phishing is leading the charge. Once easy to spot, today’s phishing attacks are sophisticated, convincing, and increasingly personal. At Avella, we believe awareness is your first line of defence. So let’s break down what’s changing and what you can do to stay ahead.

Gone are the days of poorly written emails from unknown senders. Modern phishing campaigns use real names, company branding, and even insider language to build trust. They’re designed to bypass your instincts - and your inbox filters.

With generative AI, attackers can craft flawless messages in seconds. These tools mimic tone, style, and even emotional cues, making it harder than ever to tell what’s real. And as AI continues to advance, so will the tactics.

Phishing now spans SMS, social media, collaboration platforms, and even voice calls. If it’s digital, it’s vulnerable. That means your awareness needs to extend beyond your inbox.

So, What Can You Do?

• Stay curious. If something feels off, trust your instincts.

• Slow down. Phishing thrives on urgency. Take a moment before clicking.

• Check the source. Look beyond logos - verify email addresses, URLs, and sender details.

• Keep learning. Cyber threats evolve. So should your knowledge.

  
  

Phishing may be getting smarter. But with the right mindset and tools, so can you.

How can Avella help?

At Avella, we help to transform phishing from a persistent risk into a managed defence.

We deliver tailored ethical phishing and awareness testing that empowers your team to recognise - and resist- malicious attempts before they cause harm. Combine that with our deep cyber advisory expertise and advanced incident response capabilities, and you gain a proactive, layered defence that strengthens both your people and your systems.

Ready to stay ahead of phishing threats? Talk to our experts today to explore a tailored approach to phishing prevention that builds resilience across your organisation.